“Magic Eraser” cleaning sponse
Background
Paired with Sierra Butler, our campaign tells the story of "a simple and environmentally-friendly cleaning product". Due to this concept, we wanted to go for a minimal art direction (as it is a product that requires "the least" in order to do "the most" in a cleaning job).
Art Direction
Christine Navarro
Copywriting
Sierra Butler
Paired with Sierra Butler, our campaign tells the story of "a simple and environmentally-friendly cleaning product". Due to this concept, we wanted to go for a minimal art direction (as it is a product that requires "the least" in order to do "the most" in a cleaning job).
Art Direction
Christine Navarro
Copywriting
Sierra Butler
